Outdoor Digital Signage
There are lots of challenges when applying outside digital signage but despite this more and more digital screens are being erected outside to make the most of their greater audience numbers these outdoor digital advertising screens can generate. While the most obvious obstacle for taking a commercial grade LCD display outdoors is protecting it from the weather, and in particular rain, the problems associated with the sunlight can be just as hard to overcome. Outdoor Screens
The issue with the sunlight and outdoor digital signage is the direct sunlight will frequently make the screen unreadable. Not only can sunlight cause glare (you should know what that is like when you try and see the TV at home throughout the summer months where very often you are forced to shut the curtain to see the display clearly) but even if there is absolutely no glare in bright sunlight the display will appear dim and hard to read. However there are ways to ensure the display is as easy as possible when taken outside:
Assuming you’ve the brightest type of display potential will go along way to making sure the display is readable. The brightness of LCD displays is measured in nits (aka candela per square metre). The minimum display brightness for any outdoor LCD display should be 800 nits but LCD with 1000+ nits can be found and must be considered when looking to get into outdoor digital signage. It should also be mentioned that in general commercial screens have greater nit values and therefore are better suited to outdoor signage displays.
Anti-glare technology Regrettably, whichever way you select that there probably will be some drop-off in brightness. Direct sunlight can cause more problems than simply glare too. Screen burn can grow whether the sun is constantly on it so either the outdoor digital display ought to be turned off from the sun or some other remedy to prevent this display burn ought to be looked at such as warming the display itself.
Bespoke Outdoor Content
A great deal of content that works well in indoor places does not respond well to be taken outside. Use colours and designs that are more prominent in outdoor places. There’s frequently a great deal of trial and error involved in this but assess what works and what does not and you should soon develop a teaser for designing content that is suitable for outdoor digital signage.